In 2023, Helena Rubinstein launches the new Youth Reinforcing Serum, with an augmented and improved formula.   

In partnership with the BiotechMarine, division of SEPPIC in Brittany, worked for three years to develop a 5 step biotech extracion process to isolate the Samphire’s native vegetal cells without harming or harvesting the plant itself.

Creation of a landing page for journalists (BtoB) presenting the serum and its new properties.